Copywriting

Client: The Jewish Museum

Close your eyes and repeat after me:
I must see this exhibition.
I must see this exhibition.
I must see this exhibition.

The message is: Freud permeates popular culture. Time Out New York said this classic captured the tone and spirit of the exhibition so well it was good enough not just to advertise the show, but to be part of it.

Winner, AAM Marketing Award (American Association of Museums)