Columbia School of the Arts

An Integrated Strategic Digital Content Campaign

Client: Columbia School of the Arts
Project: Acting Concentration Video

Through strategic video and content production, programmatic digital media planning, fine grained analytics and a strategy to make the campaign look more like news than advertising, we have been able to increase attendance at events, raise applications and increase awareness of this unique community of scholars, artists and achievers. As a matter of fact, the Dean characterized the selection of AD Lubow as “an awesomely good thing for the school.”

Look for more films and content in the near future.

open-new-window-icon Watch Acting Concentration video