American Ballet Theatre (video series)

Serialized Videos that Move People

Project: ABT Social Media Video Content

With more than 550,000 Facebook fans, ABT’s page has become an important media channel in its own right. This requires a steady stream of engaging content that tells a continuous, serialized story. ABT’s Met Opera House season contained a number of world premieres, anniversary performances, and some lesser-known classics.  By engaging fans with a behind the scenes view, the In The Studio series and the still photos that call attention to them have resulted in increased sales and thousands of likes and video views.

open-new-window-icon World Premiere

open-new-window-icon La Fille Mal Gardée

open-new-window-icon 20th Anniversary Season

open-new-window-icon The Golden Cockerel

open-new-window-icon The Sleeping Beauty