Project: ABT Social Media Video Content
With more than 550,000 Facebook fans, ABT’s page has become an important media channel in its own right. This requires a steady stream of engaging content that tells a continuous, serialized story. ABT’s Met Opera House season contained a number of world premieres, anniversary performances, and some lesser-known classics. By engaging fans with a behind the scenes view, the In The Studio series and the still photos that call attention to them have resulted in increased sales and thousands of likes and video views.