Columbia School of International and Public Affairs Taps AD Lubow for Media Planning and Digital Marketing Strategy

The most global of public policy schools — Columbia University’s School of International and Public Affairs — wisely recognizes that behind the most sophisticated methods for Digital Marking to a worldwide audience is a dedicated staff executing the planning and analytics with diligence, integrity and tender loving care. Whether it’s using a programmatic ad exchange, targeting highly focused groups on social media, or advertising directly with partners, we can collect audience data and track real interactions like never before. But this data is only valuable if someone can make it human. That’s why we’re so proud that SIPA chose AD Lubow as its partner.

Humor, Judgement and the Leadership of the Free World

Here’s the question of the week: Does a presidential candidate who doesn’t know what’s funny have the judgement to lead the free world? Watching the performance of the candidates at last week’s Al Smith Memorial Foundation Dinner, you have to wonder.

But as reported in our previous blog, Master of Ceremonies, Al Smith IV was funny. And we were proud to write two of the best jokes. This week, you can see for yourself in this video segment:

At 2:44, catch: Governor Christie was supposed to be here; but he got stuck in bridge traffic.

And enjoy the many levels of the intro for Donald Trump at 7:08: Donald, the microphone is yours; and it’s working.

Cheers for a Quintessentially New York Icon – Us.


New York is a city that never sleeps, but somehow always dreams.

October 20, 2016 was one such night — with the legendary Al Smith Memorial Foundation Dinner at the Waldorf and the dazzling American Ballet Theatre Fall Gala across town at Lincoln Center. Our firm was proud to be a part of both.

If the Waldorf needed a little extra injection of history and tradition, members of the audience found it in the multimedia slide presentation we produced chronicling the Foundation’s honorees — from Winston Churchill to John F. Kennedy to Barack Obama. And lest anyone forget why the dinner remains such a New York icon, our presentation featured 40 of the worthiest charitable initiatives supported by the proceeds. It was all there in the background, without intruding on the spectacle of the evening.

If you liked some of Al Smith IV’s barbs, we’ll take credit for these:

“Governor Christie wanted to be here. But he got stuck in bridge traffic”
“Donald, the microphone is yours. And it’s working.”

A Better Test for a Better World that Speaks to a Student’s “Big Future”

Imagine a college entrance test that doesn’t just decree a numerical grade, it also offers constructive comments on how each student can improve and refers them to a free, tailored online prep course.

The College Board is going beyond just testing students. As our Big Future animation tells high school students: “Think of Big Future as your personal GPS” that will show the way to a better education and admission to the right college.

You really have to cheer on the College Board for this new outlook. And AD Lubow is proud to play a part. If it matters, we’re there.

Dear Dr. Tyson, I Hate You. Love, Nadia

Archeologist, Jack Horner, demoted T-Rex to the status of scavenger. Renowned astrophysicist and educator, Neil de Grasse Tyson is accused of stripping Pluto of its standing as a planet. That’s when both started getting “hate mail” from the fans who loved them most: children.

Have a look at the video segment we created for Liberty Science Center’s Genius Gala 5.0 in which Dr. Tyson commiserates with Horner.

According the “Tyson, in this honorary video, had the crowd roaring..”

This, of course, elevates the status of our long-held theory: Humor is a seriously salubrious instrument of invention.

American Ballet Theatre’s World Premiere Is a Smash Success


Last week we wrote about our mini-documentary on the making of Alexei Ratmansky’s “Serenade After Plato’s Symposium” (after music by Leonard Bernstein). Now, we’re entirely delighted to point you to the ballet’s fabulous review by the venerable New York Times critic, Alastair Macaulay.

We couldn’t be more proud of or happy for the dancers and artists of ABT; and feel privileged to have witnessed and chronicled the creation of this wonderful work.

We’re glad, too, to report that our films are getting upwards of 2,000 likes each day on Facebook

Is It A Documentary? Or Is It An Ad?

The answer is: Yes.

Yes, the In the Studio series we’re creating for American Ballet Theatre consists of mini-documentaries. In the span of three or four minutes, fans can see the incredible work that goes on behind the scenes. They can be right there in the studio at the side of their favorite dancers experiencing the process of creating a brand new ballet… or refreshing a timeless classic.


What goes through te mind of Alexei Ratmansky when transliterating the music of Leonard Bernstein into motion? Well, just watch these pieces and you’ll know. As Stella Abrera put it: “Watching Alexei Ratmansky preparing for his new production of Sleeping Beauty was kind of like watching a very old painting from the Louvre slowly come to life.”

Stella and all the interviewed dancers were shot in such a beautiful light, they could be mistaken for a Thomas Dewing painting— with a gorgeous glow in the depth of a soft green field. “This is beautiful…” one viewer told us. “I was rapt for a full 3 minutes. And I’m totally disconnected from ballet in every way. How do I get a ticket?”

So yes, the answer is yes. This is a documentary. And that’s what makes it a great ad.

Be on the look out for new installments each week of the ABT Spring Season. And get your tickets today!

World Premiere

La Fille Mal Gardée

20th Anniversary Season

The Golden Cockerel

The Sleeping Beauty

AD Lubow Launches New Website and Re-Branding for Sands Point Preserve


Vigorous Branding is Concise:  The sentence we crafted for the carousel of the new Sands Point Preserve website proves this in just 5 words: a Time, a Place, an Education, an Adventure and an Event — Worth Saving.

Our logo re-brands and re-positions the Preserve as a Conservancy. And it visually depicts the urgency of saving one of the Gold Coast of Long Island’s most important estates. After all, if lost, the likes of these mansions, castles, shorelines and and forests won’t ever be seen again.

Enjoy the site. And do pay Sands Point Preserve a visit. It’s less than 45 minutes for New York City.

If you’re a fashion photographer or TV/Film producer, consider shooting your next film at the Preserve.

Rave Reviews For Our New Site


Our new website, Creative for a Cause has launched. And here are some of the comments:

“Well, Arthur, I have to tell you that I imagined just taking a quick look, and fell right down the AD Lubow rabbit hole, watching videos and slide shows and clicking through and through into things I never knew existed. (That stuff about ad exchanges? Amazing!) And the logo for the Pope’s visit?! So great! Very, very impressive. Thanks for sharing it.” — Carol Wallace Hamlin, author of The Preppy Handbook and the book that served as the inspiration for Downton Abbey, “To Marry an English Lord”

“Your new, revamped website is nothing short of brilliant — it shows off your talents really well and is very functional / easy to get around! — George Lewis, World-Renowned Artist and Photographer

“Wow! I love your reel. So impressive. You do amazing work. I am so impressed! Well done.” — Deborah Royce, Philanthropist

“INCREDIBLE!!!” — Tony Milbank, Chairman, Milbank Memorial Fund

“Stunning as always, Arthur! I love the visuals and videos as well as how you make simple to understand points. Great work!” — Nancy Karpf, New York Times

“Bravo! Your genius is manifest.” — Aaron Mendelsohn, Investor

“Say less. Tell more.” Fantastic tagline! Beautifully done video and great music track. Impressive work.” — Ron Culp, Director, MA Program — Public Relations and Advertising, DePaul University

“Arthur, I can’t imagine why any client would go elsewhere. I want to spend some time with this, and look through it carefully. I couldn’t resist viewing the Sizzle Reel again, which is nothing short of spectacular.” — Jean Marcellino, legendary Art Director on signature accounts from the glory days of IBM and more

“Really impressive — clean and beautiful and I like the prose. Congratulations!” — Sara Clough, Columbia University Teachers College

“Your new site is a fantastic representation of your company and incredible accomplishments. The way you blended your creative with your client causes and compelling images is exquisitely powerful. Bravo!” — Kate Clark, President of YOTTOY

“It’s a beautiful site. You get the perfect balance of clarity and richness. Great content. Two standouts for me: the “lady you’re in the wrong line” and the “beetles to Beatles” parts.” — Lansing Moore, Sr. Director, Circle Studios

“Brilliant strategy” — George Calderaro, Columbia University School of Professional Studies

“The site looks great and really conveys your focus on both profit and nonprofit organizations, but always with those that are on the forefront of creativity. It is clean and easy to navigate and has incredible imagery. It feels alive and exciting. Great job!” — Jim Rogers, Marymount Manhattan College

“Cheers, I love the site, the copy is very compelling and it’s an effective gallery of AD Lubow’s wonderful video work.” — Lansing Moore, Jr., New York Botanical Garden