Who We Are
Case Studies


AD Lubow Creates Website for Teachers College/Columbia University $300 Capital Campaign
Where the Future Comes First is a $300 million campaign—the largest for a graduate school of education—to support students and faculty in creating a smarter, healthier, more equitable world.


AD Lubow Logo and Messaging Featured at Pope Francis’ Madison Square Garden Event.
We are humbled to have been chosen to create the logo, theme line and videos for Pope Francis's visit to New York:


AD Lubow Launches Friends Seminary Strategic Plan Portal
To see how an academic strategic plan can be "re-imagined" into a lush and lively mobile and desktop website see the Friends Seminary's "RE-IMAGINING THIS PLACE CALLED SCHOOL" designed by Nico Marcellino and John Galayda.


When it Comes to Short-Form Video, Cut the Bull
According to Steve Jobs, Picasso had a saying: “Good artists copy. Great artists steal.” Perhaps, then, in an effort to make a point about the value of simplicity to short-form video, it’s OK for us take a cue from the front page of the Aug 11 New York Times. The article described how Apple University likens the 11 lithographs that make up Picasso’s “The Bull” to the way their company strives for reduction and simplicity in its smartphone designs.

So go ahead and accuse us of copying or even stealing from Jobs and Picasso, but please have a look at our above short-form on "keeping it simple."

And do read: Simplifying the Bull: How Picasso Helps to Teach Apple’s Style.

See Video.

See the New AD Lubow Sizzle Reel
Say less. Tell more.® See how.

Multimedia e-Books: Telling a Story that Sings
See video trailer.

We've long been interested in the idea of multimedia books. We see great potential for clients in health care, education and the arts to tell a richer story or teach a more inspiring course, with text, music and video combined.

Here's a nice example of a children's book we created that explores the value of pretending. It's a bedtime story that also sings. See "Don't Worry! I'm Just Pretending" on the iTunes iBookstore.

"This is such a special, fanciful, beautiful book ‹ bound to be a classic." —‹ Christen Pollock, President & CEO, edBridge Partners

AD Lubow Launches Video Series for Marymount Manhattan College
With its stunning energy and cadence, this fabulous piece on the College's Fine and Performing Arts Division, has become a YouTube hit right off the bat. Look for other installments soon. See Video

Teachers College Hires AD Lubow for 125th Anniversary Advertising Campaign.
The campaign features Governor Tom Kean and Barbra Streisand

Columbia School of Continuing Education Taps AD Lubow for Digital/Print Media Buying
in addition to print, web and video production.

See the cool video imagery of the SCE's new summer portal.

AD Lubow Launches Best Practices Series Installment #1:
Creating Engaging Social Media Content.

Use your mobile device or desktop computer to see elegant examples of social media content and learn the best practices for creating them. Enjoy!

AD Lubow Creates Videos for leadingsuccess.org
A NEW WEB TOOLKIT FOR EDUCATORS BOUND TO REFORM SECONDARY SCHOOL EDUCATION. After a full year of production, AD LUBOW completes Phase I of this groundbreaking new initiative. Read more

Qz.com: Ad Lubow Produces Interactive Console Ads for Sponsor-Content
Qz.com is mobile device-driven journalism for the “front of the airplane” crowd. It’s also an honest new form of journalism unafraid of what it or its advertisers have to say. Read more

Introducing the MMS — The Mobile Multimedia Slideshow
Building on the fact that internet users like slideshows, this AD Lubow innovation enables our clients to take control of their story and tell it on a mobile device. The presentation teases readers along one frame at a time with text and video links; and does not require the inconvenience of an app download. See it here

AD Lubow Releases New Video Signature
It's part of our new initiative to build multi-media iBooks. Enjoy

Liberty Science Center Taps AD Lubow to Create Exhibition Ads and Fundraising Materials

After a series of impressive print and multi-media fundraising materials, AD Lubow has been selected to do exhibition advertising and multi-media trailers and promotions for Liberty Science Center. Keep watching. Science at play is science at work.

AD Lubow launches new site for Landmark on Main Street

It’s a model of elegant design, economy and user-friendliness, and a site that works equally well on large screens, tablets and mobile phones. And it has an easy to use CMS. See Landmark on Main Street's new website

ABT’s Met Season a big box office success

The more you see of ABT, the more you appreciate the company’s collective genius. See the June 27 The New Yorker article on Alexei Ratmansky.

BTW, ABT’s facebook page is nearing 300,000 fans. Will you be the 300,000th?

AD Lubow launches new website for St. Patrick’s Cathedral
The theme is poignant: no single generation builds a Cathedral. It’s our turn now. The site welcomes music lovers, worshipers and tourists alike to a building of peace, prayer, hope and charity. And it enables visitors to light a virtual candle. See NBC TV coverage

The Story of ABT's Nutcracker at BAM— a Real, Multi-Media Page Turner

We invite fans of American Ballet Theatre, the Nutcracker and truly engaging social media to see the e-book created for the company’s upcoming world premiere production at Brooklyn Academy of Music.

This charming interactive booklet contains behind-the-scenes stories, backstage profiles, a performance calendar, details on opening night festivities and more.

There are videos on the brilliant choreographer, Alexei Ratmansky and designer Richard Hudson. And you really have to see the the spotlight on young Catherine Hurlin who will play Clara.

The e-book includes a toy box full of cutouts and coloring and electronic jigsaw puzzles. And to leave you with a great taste in your mouth, there is a section called Sweet Treats with dessert recipes from ABT dancers. Don’t miss Misty Copeland’s Pumpkin Upside Down Cake.

Please do share this delightful e-book with all your friends and family. It is, after all, a fantastic holiday tweet.
See it here: www.abt.org/nutcracker
See the superb review of the e-Book on About.com

AD Lubow's First e-Book Now Available on the iTunes Store
"Young Hungry Bears Really Love Peaches" is now on the iTunes iBookstore for the iPad, iPhone, and iPod Touch. It's getting 5-Star notices! Please forward the link (www.ADLubow.com/bears) to all your friends with young, hungry children. Go to the iTunes iBookstore. Read a description of this book, customer reviews, and order your eBook now!

AD Lubow Creates Video for The New York Bankers Association
The piece was shown to great acclaim at NYBA's Convention at the Waldorf=Astoria just before the address of Jamie Dimon, CEO and President of JPMorgan Chase. See Video

Need Has No Season
See our new campaign for Catholic Charities of New York: adlubow.blogspot.com

AD Lubow Wins Platinum Marcom Award
in the category of Advocacy Communication for its DC 37/AFSCME-AFL-CIO Brand Train campaign.
See the Daily Politics Blog of New York Daily News columnist, Elizabeth Benjamin.

This is the Day Website Wins Silver 2009 Case II Accolades Award
Marymount Manhattan's This is the Day Website, designed by AD Lubow for the College's $25 million fundraising campaign initiative, was awarded a Silver 2009 Council for Advancement & Support of Education Accolades Award. The CASE District II panel of judges applauded the Website's communicative effectiveness, creativity, organizational ability and overall excellence as exceeding standards. Home page elements, including animated text, video, graphics, photographs and navigational bar, were attributed as extraordinarily appealing components in engaging the College's targeted audience.