When it Comes to Short-Form Video, Cut the Bull
According to Steve Jobs, Picasso had a saying: “Good artists copy. Great artists steal.” Perhaps, then, in an effort to make a point about the value of simplicity to short-form video, it’s OK for us take a cue from the front page of the Aug 11 New York Times. The article described how Apple University likens the 11 lithographs that make up Picasso’s “The Bull” to the way their company strives for reduction and simplicity in its smartphone designs.
So go ahead and accuse us of copying or even stealing from Jobs and Picasso, but please have a look at our above short-form on "keeping it simple."
We've long been interested in the idea of multimedia books. We see great potential for clients in health care, education and the arts to tell a richer story or teach a more inspiring course, with text, music and video combined.
Here's a nice example of a children's book we created that explores the value of pretending. It's a bedtime story that also sings. See "Don't Worry! I'm Just Pretending" on the iTunes iBookstore.
"This is such a special, fanciful, beautiful book bound to be a classic." Christen Pollock, President & CEO, edBridge Partners
Introducing the MMS — The Mobile Multimedia Slideshow
Building on the fact that internet users like slideshows, this AD Lubow innovation enables our clients to take control of their story and tell it on a mobile device. The presentation teases readers along one frame at a time with text and video links; and does not require the inconvenience of an app download.
See it here
Liberty Science Center Taps AD Lubow to Create Exhibition Ads and Fundraising Materials
After a series of impressive print and multi-media fundraising materials, AD Lubow has been selected to do exhibition advertising and multi-media trailers and promotions for Liberty Science Center. Keep watching. Science at play is science at work.
It’s a model of elegant design, economy and user-friendliness, and a site that works equally well on large screens, tablets and mobile phones. And it has an easy to use CMS.
See Landmark on Main Street's new website
We invite fans of American Ballet Theatre, the Nutcracker and truly engaging social media to see the e-book created for the company’s upcoming world premiere production at Brooklyn Academy of Music.
This charming interactive booklet contains behind-the-scenes stories, backstage profiles, a performance calendar, details on opening night festivities and more.
There are videos on the brilliant choreographer, Alexei Ratmansky and designer Richard Hudson. And you really have to see the the spotlight on young Catherine Hurlin who will play Clara.
The e-book includes a toy box full of cutouts and coloring and electronic jigsaw puzzles. And to leave you with a great taste in your mouth, there is a section called Sweet Treats with dessert recipes from ABT dancers. Don’t miss Misty Copeland’s Pumpkin Upside Down Cake.
Please do share this delightful e-book with all your friends and family. It is, after all, a fantastic holiday tweet.
See it here:
See the superb review of the e-Book on About.com
This is the Day Website Wins Silver 2009 Case II Accolades Award
Marymount Manhattan's This is the Day Website, designed by AD Lubow for the College's $25 million fundraising campaign initiative, was awarded a Silver 2009 Council for Advancement & Support of Education Accolades Award. The CASE District II panel of judges applauded the Website's communicative effectiveness, creativity, organizational ability and overall excellence as exceeding standards. Home page elements, including animated text, video, graphics, photographs and navigational bar, were attributed as extraordinarily appealing components in engaging the College's targeted audience.