The ad campaign behind one of the most successful Planned Giving operations in the world.
By uniting various constituencies within a client's network and negotiating combination web/print media packages, we have saved some of the world's most successful charities millions of dollars. In this case, we targeted Baby Boomers with a new product we named and developed. We then used a combination of print and geo- and age-targeted web banners to reach the audience efficiently.
