Photo by AD Lubow V.P. Anne van der Does — Select — Collateral Materials College Advertising Copywriting Corporate Sponsorship Direct Mail Feature Writing Fundraising Illustration Integrated Media Media Buying & Negotiation Museum Promotion Outdoor Performing Arts Photography Podcasting Posters Print Advertising Public Affairs Advocacy Radio Retouching Video Web Advertising Web Design & Development ------ Latest News Print Ad of the Month Website of the Month Portfolio 360° Branding iDEA LAB FUNDRAISING Client: Inner-City Scholarship Fund INTRODUCING 3-D BRANDING The Regis Philbin ad invites readers to deeper levels of involvement. Readers of the ad are invited to: Go to the website Read a Q&A between Regis and the children Make a donation See the video  (3:59 / 8.3MB) Visit the Website This is what we call 3-D branding. Advertising that pops off the page by enticing readers to go deeper.