“DO GOOD. DO WELL.” Nearly 25 years ago, our agency coined that expression in a series of transit ads promoting the ethos of a local college. It’s been gratifying to see the phrase adopted by just about every CSR article you read nowadays. Just as fulfilling is the fact that Budweiser’s latest Super Bowl ad brags that it brews its beer with wind power. If it’s beer that gets pop culture on the side of solving global warming, we’ll drink to that.
After more than 25 years of promoting Nature Conservancies, Science Museums and Research Universities, we’re still at it. These days, we’re proud to be of service to firms such as Cranemere whose mission is to finance companies that do well by doing good.
Yes, the answer my friends is blowin’ in the wind. (We invite you to get inspired about saving the planet with this photo of Iceland’s Skogfloss by George H. Lewis)