Next in our AD Lubow 25th Anniversary Series: In 1907, the slogan, “Carnation Condensed Milk, the milk from contented cows” was introduced. It referred to the higher quality milk from happy cows grazing in the lush Pacific Northwest. For a long time, our agency has been making advertising from equally “contented content,” meaning it’s made from the good and green fields of our client’s everyday life. For example, when asked to come up with conventional membership materials for Liberty Science Center, our mindset went beyond the conventional brochures and posters. We proposed a membership-seeking robot that spewed membership applications. It was more than an ad. It was an exhibition in itself.
For years, we’ve also believed in the eco-friendly practice of building promotions with 100% recycled materials. So after producing dozens of biopics of the amazing scientists who have graced the gala fundraisers of Liberty Science Center, we created an interactive exhibition called GENIUS GALLERY featuring the short biopics we produced about these remarkable visionaries. That’s what we mean by contented content—where nothing goes to waste and everything comes from the genuine, everyday life of our clients.
Next in our AD Lubow 25th Anniversary Series: Let the record show that our agency (when still called William Altman Advertising) handled the advertising for two of the top three most popular exhibitions ever at the Metropolitan Museum: Treasures of Tutankhamun (with 1,360,000 visitors) and The Vatican Collections: The Papacy and Art (with 896,743). It’s funny how fate foreshadows things to come. Decades later, our agency would be chosen to create the theme and identity for Pope Francis’s historic visit to New York. And Arthur Lubow would team up with George H. Lewis to co-create a book and an exhibition about the Boy King Tutankhamun which, on the second leg of its tour, opens at Sands Point Preserve Conservancy in March.
“DO GOOD. DO WELL.” Nearly 25 years ago, our agency coined that expression in a series of transit ads promoting the ethos of a local college. It’s been gratifying to see the phrase adopted by just about every CSR article you read nowadays. Just as fulfilling is the fact that Budweiser’s latest Super Bowl ad brags that it brews its beer with wind power. If it’s beer that gets pop culture on the side of solving global warming, we’ll drink to that.
After more than 25 years of promoting Nature Conservancies, Science Museums and Research Universities, we’re still at it. These days, we’re proud to be of service to firms such as Cranemere whose mission is to finance companies that do well by doing good.
Yes, the answer my friends is blowin’ in the wind. (We invite you to get inspired about saving the planet with this photo of Iceland’s Skogfloss by George H. Lewis)