When most educators think of student recruitment videos, they think of increased applications. But an even more telling result is higher yields: the percentage of elite accepted students who choose to attend. Thanks in large part to our new video series for the Columbia School of the Arts MFA in Film, an historically high percentage of accepted students chose Columbia.
Our series has a solid creative strategy: We stressed the remarkable number of students winning acclaim for their films at major festivals all over the world — even before they graduate. And we illustrated how the faculty of active filmmakers encourage their students to tell their story and find their voice.
We’re known for our ability to simplify a client’s message to maximize its power and reach. Our video series succinctly frames our client’s story into just two words: Do. Tell.
We were originally commissioned to do only an omnibus film. Notice, though, how the two days of shooting continue to yield shorter student and faculty profile films that can be pushed out on social media.
Remember when it comes to effective social media video: Serialize! Provide news and useful information. And profile not only your current students, but also your prospect’s dreams.