News  |  Month: May 2018

Student Recruitment Video for Higher Yields: Profile Your Prospect’s Dreams

When most educators think of student recruitment videos, they think of increased applications. But an even more telling result is higher yields: the percentage of elite accepted students who choose to attend. Thanks in large part to our new video series for  the Columbia School of the Arts MFA in Film, an historically high percentage of accepted students chose Columbia.

Our series has a solid creative strategy: We stressed the remarkable number of students winning acclaim for their films at major festivals all over the world — even before they graduate. And we illustrated how the faculty of active filmmakers encourage their students to tell their story and find their voice.

We’re known for our ability to simplify a client’s message to maximize its power and reach. Our video series succinctly frames our client’s story into just two words: Do. Tell.

We were originally commissioned to do only an omnibus film. Notice, though, how the two days of shooting continue to yield shorter student and faculty profile films that can be pushed out on social media.

See:
• Collaboration and the Art of Film
• From Thesis to Feature Film
• Finding Your Voice

Please also view the first of this new series of faculty Words of Wisdom. We call it WoW!
• How to Deal with Writer’s Block
• Truth in Storytelling

Remember when it comes to effective social media video: Serialize!  Provide news and useful information. And profile not only your current students, but also your prospect’s dreams.

From Gala Balls to Butterfly Books, What Don’t We Do?

yottoy

These days, if an advertising agency wants to be effective, it has to do more than advertise. It has to create something useful and meaningful. That’s why you’ll find our team dreaming up museum exhibitions that educate and raise funds at the same time; Welcome Centers that help visitors map out a day at a nature center; messaging for no less than Pope Francis; and educational films that are transforming the likes of the College Board and Columbia School of the Arts.

For our latest venture in unconventionality, we created a children’s book for The Sands Point Preserve Conservancy’s Butterfly Ball.

We’ve even written and recorded a hymn which, if all goes according to plan, will raise funds for a diversity of voices.

We’ll get to that next week.